Order Bumps are a powerful way to enhance your checkout experience and increase your average order value by offering add-ons at the point of purchase. In this guide, we’ll walk you through how Order Bumps work, the rules for their pricing structures, and best practices for implementation.
Order Bumps are optional add-ons that customers can select at checkout with a single click. They are designed to encourage upsells and additional purchases without disrupting the checkout flow.
Order Bumps can only be created after a main product pricing plan has been set up.
You can add multiple Order Bumps to a single checkout flow.
Order Bumps appear as a simple one-click option before completing a purchase.
One-time payments
Subscription plans (with restrictions)
Installment plans are not allowed for Order Bumps.
The membership for sale can have only one subscription pricing plan.
If the main membership has a subscription pricing plan, an Order Bump cannot be a subscription.
Once an Order Bump is set as a subscription, the main membership cannot have a subscription pricing plan.
Order Bumps cannot be sold when the main membership is a free plan.
A membership being sold as the main membership cannot be offered as an Order Bump.
Use Order Bumps to complement your main product – Offer relevant add-ons or upgrades that enhance the customer experience.
Keep pricing simple and clear – Ensure that customers understand the value of the Order Bump and how it benefits them.
Test different Order Bump strategies – Experiment with different pricing structures and product combinations to maximize conversions.
Monitor performance – Track how well your Order Bumps are converting and optimize them for better results.
Order Bumps are a simple yet effective way to increase revenue without disrupting the checkout experience. By following the pricing rules and best practices outlined above, you can strategically use Order Bumps to drive higher sales and improve customer engagement.
If you have any questions or need help setting up your Order Bumps, check out our support resources or contact our team!
